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00:00:00","https:\u002F\u002Fcdn.5iidea.com\u002Fvotep\u002Fbg\u002F4b861e2e1e4d5477a8fea94c596b53dd.jpg","2025-07-01 19:03:13","学院奖2025秋季征集大赛报名表","178","\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 13px;\">\u003Cstrong>中国大学生广告艺术节学院奖\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 13px;\">\u003Cstrong>参赛规则及约定\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">参赛者（包括单位和个人）完全了解并同意如下参赛规则及约定：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">1.中国大学生广告艺术节学院奖（简称为“学院奖”）是由中国广告协会主办，天津创意星球网络科技股份有限公司（简称为“创意星球”，即学院奖组委会组织机构）承办的创意大赛。参加学院奖的参赛者应为中国大陆身份，非中国大陆身份的参赛者如参加本活动，应根据本《参赛规则及约定》第11条执行。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">2.参赛者承诺并保证参赛作品系原创作品，参赛者是参赛作品的独立创作者，对参赛作品享有完整的、独立的著作权。参赛者保证参赛作品中使用的图片资料等素材不存在违法违规和\u002F或任何侵害他人（包括参赛者）现有知识产权（包括但不限于著作权、商标权、专利权外观设计、商号权以及我国法律规范所规定的其他知识产权权利和关联权利）以及其他民事权利（包括但不限于肖像权、名誉权、隐私权等），且参赛作品必须为尚未以任何形式公开发表之新作。参赛者如违反该项承诺与保证，学院奖组委会组织机构经评审认定后，有权单方取消其参赛或获奖资格，有权收回获奖参赛者已经取得的奖牌、奖金等；如因此发生侵权责任，由参赛者自行承担相应法律后果。参赛者承诺并保证提交至学院奖作品征集系统并发布在社交媒体平台（包括但不限于小红书、抖音、微博、B站、快手或其他同类社交媒体平台、网站）上的参赛作品，应是参赛者本人\u002F团队独立创作完成，符合学院奖赛事原创要求，没有侵犯任何第三方知识产权或违规使用不可商用素材（包括但不限于图片、字体、音乐、视频等所有文件和资料内容）。参赛者应当保证学院奖组委会组织机构不会因其参赛行为而遭到任何第三人的索赔或陷入任何法律纠纷，如若其创作并发布的参赛作品因侵权被投诉或起诉，由此产生的一切法律责任均由参赛者本人自行负责，并自愿承担一切后果。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">3.参赛作品如包含参赛者（含参赛者创作团队的其他成员）肖像权等相关民事权利，则视为参赛者同意并许可学院奖组委会组织机构或经学院奖组委会组织机构授权的第三方（一般指命题单位及其关联方，下同）使用其包含肖像权在内的民事权利，参赛者自愿放弃以侵害其民事权利（含肖像权）为由要求学院奖组委会组织机构或经学院奖组委会组织机构授权的第三方承担任何法律责任。其他自然人（如路人）如果出现在作品中，参赛作者应通过马赛克等技术手段处理，以免发生肖像权等一切民事权利争议。因参赛作者未尽到前述义务，导致参赛作品侵害相关自然人权益的法律后果由参赛作者自行承担。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">参赛作品如果是多人共同创作完成，则视为参赛者已经获得该参赛作品全体作者的授权，参赛者就参赛作品作出与参赛作品作者身份相关的意思表示，均代表全体作者的意思表示，相关意思表示的法律责任由全体作者承担。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">4.参赛者参加学院奖作品征集赛事，视为自愿接受学院奖组委会组织机构委托，创作参赛作品，参赛者同意该受托创作作品的知识产权（仅限财产权）归属于学院奖组委会组织机构。参赛者通过学院奖作品征集系统上传参赛作品时，即视为同意并确认将其参赛作品（包括在原参赛作品基础上修改后的作品）的知识产权（仅限财产权）归属于学院奖组委会组织机构，且同意学院奖组委会组织机构或经学院奖组委会组织机构授权的第三方发表其参赛作品、自行决定在发表或使用参赛作品时是否对作者署名（不署名并不侵害参赛作者对参赛作品的署名权）以及署名方式，以及对参赛作品进行修改。参赛者上传参赛作品后，未经学院奖组委会组织机构书面授权，不得自行或授权任何第三方以任何方式使用参赛作品或向第三方转让参赛作品的知识产权，不得自行或者授权第三方利用参赛作品申请注册或登记知识产权（包括但不限于著作权、商标权、专利权等）。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">5.学院奖组委会组织机构自始拥有参赛作品的复制权、发行权、信息网络传播权、改编权、汇编权、展览权、表演权、放映权、广播权等一切财产性权利，以及有权决定对前述财产性权利的使用、转让、授权等处分权，包括自行或授权第三方使用、自行或授权第三方对参赛作品进行修改、组合和各种开发应用，将参赛作品的知识产权转让给第三方，根据参赛作品申请登记注册知识产权（包括但不限于著作权、商标权、专利权）等。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">6.所有参赛作品使用素材图片必须为学院奖组委会组织机构官方指定网站全景网（http:\u002F\u002Fwww.quanjing.com\u002FPromotion\u002Factivity\u002F2015adcampus\u002F）提供，如使用其他图片素材所造成的一切法律纠纷与学院奖组委会组织机构无关，并由提供该参赛作品的参赛者自行承担由此产生的一切法律责任。如参赛者违反本条规定，导致学院奖组委会组织机构或学院奖组委会组织机构授权的第三方遭受任何损失的，参赛者应承担学院奖组委会组织机构或学院奖组委会组织机构授权的第三方因此而遭受的任何损失、支出及索赔，包括但不限于赔偿款、律师费、诉讼费、仲裁费、调查取证费、公证费、鉴定费、保全费、保全保险费、差旅费等，且甲方应按照本协议约定承担违约责任。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">所有参赛作品使用素材音乐必须为学院奖组委会组织机构官方指定网站MUSINESS（http:\\\\www.musiness.vip）提供，如使用其他音乐素材所造成的一切法律纠纷与学院奖组委会组织机构无关，并由提供该参赛作品的参赛者自行承担由此产生的一切法律责任。如参赛者违反本条规定，导致学院奖组委会组织机构或学院奖组委会组织机构授权的第三方遭受任何损失的，参赛者应承担学院奖组委会组织机构或学院奖组委会组织机构授权的第三方因此而遭受的任何损失、支出及索赔，包括但不限于赔偿款、律师费、诉讼费、仲裁费、调查取证费、公证费、鉴定费、保全费、保全保险费、差旅费等，且甲方应按照本协议约定承担违约责任。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">7.参赛者应保留参赛作品高精度的设计原图(如AI、CDR、PSD)以及视频源文件（保留期限不低于一年）。参赛作品如果获奖，参赛者应向学院奖组委会组织机构提交参赛作品的源文件。因参赛者无法提供参赛作品源文件，导致无法确认参赛者作者身份等不利后果，由参赛者自行承担。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">8.参赛作品一经提交一律不退，请参赛者自留底稿。为保证赛事活动公开公平公正性，参赛者应当保证在参赛作品电子稿件中不会出现与参赛者个人身份有关的任何资料、信息或其他标记，否则产生的任何不利后果，由参赛者自行承担。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">9.为方便相应的第三方企业与获奖参赛者进行沟通和交流，参赛者同意学院奖组委会组织机构在其参赛作品获奖后，将其姓名、所属单位（或院校）及联系方式提供给相应的第三方企业。除前述情况外，学院奖组委会组织机构承诺保护参赛者个人身份信息等隐私数据。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">10.参赛作者提交的参赛作品是本约定的组成部分。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">11.非中国大陆身份的参赛者是指在参赛时提交非中国大陆户籍机关颁发的身份证明的自然人或提交非中国大陆工商等登记部门所颁发登记注册证明的法人或其他组织。因非中国大陆身份的参赛者在参赛时提交的身份证明或登记注册证明无法获得有效验证而产生的参赛作品权属等问题，由参赛者自行负责解决。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">12.本报名表中电子签名及报名表电子版文件是参赛者真实意思表示，代表参赛者真实意志，与纸质报名表具有相同法律效力。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">13.请参赛者仔细阅读上述规则及约定内容，保证参赛作品为合法、健康且独立创作的作品，不得有抄袭、侵权等违法不当行为。参赛者提交的参赛作品如果疑似抄袭等违反本参赛规则，学院奖组委会组织机构有权组织临时鉴定委员会，并以学院奖组委会名义对此做出最终的鉴定结论，参赛作品如经鉴定确认违反本参赛规则，则该作品的参赛者构成违约，参赛者应当向学院奖组委会组织机构承担违约责任，参赛者承担违约责任的范围以参赛者实际收益为限，包括奖金、奖牌、报酬等；参赛者及其提交的参赛作品，如违法违规和\u002F或侵害了第三方享有的著作权等知识产权以及其他任何合法正当权益，由此产生的法律责任由参赛者自行承担，学院奖组委会组织机构或经学院奖组委会组织机构授权的第三方如因此承担了法律责任，有权向参赛者追偿。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">14.参赛者如不同意上述规则及约定，请立即停止使用本系统在线提交参赛作品，并视为自动放弃参加本活动。参赛者在线提交参赛作品并完成电子报名、签名后，视为认可并同意参赛规则及其约定，自动接受学院奖组委会组织机构委托并创作参赛作品，视为自动接受本参赛规则及约定的约束。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">15.参赛者如获得奖金需在获奖当届青春盛典结束之日起90个自然日内，联系学院奖组委会组织机构领取。超过前述期限尚未领取的，视为参赛者授权学院奖组委会组织机构代为处分，学院奖组委会组织机构可以采取处分措施，包括但不限于以获奖参赛者名义将该奖金捐赠于第三方公益组织，该等情形下参赛者不得向学院奖组委会组织机构主张任何权利或要求承担任何责任。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">16.学院奖组委会对外出具的正式文书，由学院奖组委会组织机构即天津创意星球网络科技股份有限公司代为盖章。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 13px;\">17.以上内容最终解释权归学院奖组委会组织机构即天津创意星球网络科技股份有限公司所有。\u003C\u002Fspan>\u003C\u002Fp>","25秋","AUTUMN",20,"XYJ","2026-01-07 11:00:14","作品已完成","307",{"content":103,"createBy":12,"createDate":104,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":5,"createUserAccount":12,"createUserName":14,"deleteIds":5,"deletedAt":5,"id":105,"isAnonymous":5,"isDeleted":4,"isResult":5,"maxAuthor":22,"maxTeacher":106,"minAuthor":19,"minTeacher":6,"name":107,"remarks":5,"tenantId":20,"type":108,"updateBy":12,"updateDate":109,"version":17},"{\"formProperty\":{\"title\":\"显隐规则\",\"visableRules\":[],\"linkRules\":[]},\"items\":[{\"title\":\"封面\",\"tableTitle\":\"封面\",\"type\":\"image\",\"key\":\"195412cf5e5\",\"validate\":{\"required\":true,\"exts\":[\"jpg\"],\"min\":1,\"max\":1,\"isHash\":true,\"isThumb\":true},\"delivery\":true,\"comment\":\"\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":0},{\"title\":\"目录\",\"tableTitle\":\"目录\",\"type\":\"image\",\"key\":\"195412cf5e61\",\"validate\":{\"required\":true,\"exts\":[\"jpg\"],\"min\":1,\"max\":3,\"isHash\":true},\"delivery\":true,\"comment\":\"\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":1},{\"title\":\"内文\",\"tableTitle\":\"内文\",\"type\":\"image\",\"key\":\"195412cf5e62\",\"validate\":{\"required\":true,\"exts\":[\"jpg\"],\"min\":\"10\",\"max\":30,\"isHash\":true},\"delivery\":true,\"comment\":\"\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":2},{\"title\":\"封底\",\"tableTitle\":\"封底\",\"type\":\"image\",\"key\":\"195412cf5e63\",\"validate\":{\"required\":false,\"exts\":[\"jpg\"],\"min\":1,\"max\":1,\"isHash\":true},\"delivery\":true,\"comment\":\"\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":3},{\"title\":\"广告策划书摘要\",\"tableTitle\":\"分割线\",\"icon\":\"\u002Fimages\u002F组5.png?359ad5d7239b673676abdcb395d04a04\",\"type\":\"separator\",\"key\":\"19ca31d6852\",\"validate\":{\"required\":false,\"maxLength\":null},\"comment\":\"1.所有必填条目均需按“示例”风格规范填写，避免模糊、空泛表述；选填条目可根据命题类型灵活取舍。\\n2.字数需严格控制，超出范围将影响提交，建议先在文档中编辑后复制粘贴。\\n3.摘要内容需与策划书核心内容一致，若存在偏差，可能影响评审结果。\",\"rateVisable\":false,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":4},{\"title\":\"一句话核心主张（不超过30字）\",\"tableTitle\":\"单行文本\",\"icon\":\"\u002Fimages\u002F单行.png?7f6f5aec536fcdabcec36cad29c1b8d8\",\"type\":\"text\",\"key\":\"19ca31da789\",\"validate\":{\"required\":true,\"isHash\":true,\"maxLength\":\"50\",\"minLength\":\"0\",\"type\":\"\",\"http\":0},\"delivery\":true,\"comment\":\"凝练策划书营销策略核心观点，反映品牌核心诉求，体现具体价值方向。\\n示例：“让国货老品牌成为Z世代‘性价比搭子’”\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":5},{\"title\":\"目标人群画像\",\"tableTitle\":\"单行文本\",\"icon\":\"\u002Fimages\u002F单行.png?7f6f5aec536fcdabcec36cad29c1b8d8\",\"type\":\"text\",\"key\":\"19ca31e26b2\",\"validate\":{\"required\":true,\"isHash\":true,\"maxLength\":\"999\",\"minLength\":\"0\",\"type\":\"\",\"http\":0},\"delivery\":true,\"comment\":\"聚焦细分特征，以2-3个关键词结合短句进行表述，呼应品牌目标消费人群。\\n示例：“20-25岁职场新人，关注职场社交内容，存在情绪平衡需求”\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":6},{\"title\":\"核心传播场景与媒介\",\"tableTitle\":\"多行文本\",\"icon\":\"\u002Fimages\u002F多行.png?3c5f2ebf31b23e3457e0a481ad8e2a8f\",\"type\":\"textArea\",\"key\":\"19ca31ed64a\",\"validate\":{\"required\":true,\"isHash\":true,\"maxLength\":\"9999\",\"minLength\":\"0\"},\"delivery\":true,\"comment\":\"依据品牌实际需求明确传播路径，体现策略落地可行性。\\n示例：场景（校园音乐节+城市商圈快闪）、媒介（小红书话题运营+KOL共创）\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":7},{\"title\":\"创意亮点阐述\",\"tableTitle\":\"多行文本\",\"icon\":\"\u002Fimages\u002F多行.png?3c5f2ebf31b23e3457e0a481ad8e2a8f\",\"type\":\"textArea\",\"key\":\"19ca31fe6de\",\"validate\":{\"required\":true,\"isHash\":true,\"maxLength\":\"9999\",\"minLength\":\"0\"},\"delivery\":true,\"comment\":\"聚焦差异化创意与品牌适配性，凸显独特创意视角。示例：“通过H5趣味游戏渗透产品理念，扫码领取专属搭配指南，引发校园UGC传播”。\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":8},{\"title\":\"关键词标签\",\"tableTitle\":\"复选框\",\"icon\":\"\u002Fimages\u002F复选.png?fb1d4f26ef27f3667df9b4ff7e6b7a47\",\"type\":\"multiSelect\",\"key\":\"19ca32088ad\",\"validate\":{\"required\":true,\"maxLength\":null},\"options\":[{\"key\":\"19ca32091d0\",\"title\":\"情绪价值\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":0},{\"key\":\"19ca320c106\",\"title\":\"社交货币\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":1},{\"key\":\"19ca320c668\",\"title\":\"国货复兴\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":2},{\"key\":\"19ca320c90f\",\"title\":\"非遗创新\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":3},{\"key\":\"19ca320cb9d\",\"title\":\"轻量化参与\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":4},{\"key\":\"19ca320cdd8\",\"title\":\"UGC驱动\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":5},{\"key\":\"19ca3211dee\",\"title\":\"多元场景\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":6},{\"key\":\"19ca3212056\",\"title\":\"Z世代\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":7},{\"key\":\"19ca321224f\",\"title\":\"技术创新\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":8},{\"key\":\"19ca3212635\",\"title\":\"公益联动\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":9},{\"key\":\"19ca321702e\",\"title\":\"功能强化\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":10},{\"key\":\"19ca3217367\",\"title\":\"文化赋能\",\"image\":null,\"comment\":\"\",\"default\":false,\"sorting\":11}],\"optionType\":\"select\",\"delivery\":false,\"comment\":\"\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"hasOtherOption\":true,\"isTableHeader\":false,\"sorting\":9},{\"title\":\"品牌价值导向（不超过50字）\",\"tableTitle\":\"多行文本\",\"icon\":\"\u002Fimages\u002F多行.png?3c5f2ebf31b23e3457e0a481ad8e2a8f\",\"type\":\"textArea\",\"key\":\"19ca32206e6\",\"validate\":{\"required\":true,\"isHash\":true,\"maxLength\":\"9999\",\"minLength\":\"0\"},\"delivery\":true,\"comment\":\"结合1-2个关键词，明确策划案为品牌带来的核心价值（如年轻化转型、社交赋能、公益传播等）。示例：从“办公室休闲零食”升级为“职场新人社交互动媒介”\",\"rateVisable\":true,\"editable\":true,\"visable\":true,\"isTableHeader\":false,\"sorting\":10}]}","2025-02-26 15:34:55","461",3,"新模板营销策划","1","2026-04-03 10:30:47",4256,"2025-11-19 13:22:23",1371473,126273,"\u003Cdiv class=\"fatherDiv\">\u003Cdiv class=\"imageDiv\" key=\"195412cf5e5\">\u003Cspan>封面\u003C\u002Fspan>\u003Cdiv>\u003Cimage src=\" https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FV\u002F307\u002Fe\u002FV-e30720254546128\u002FV-e30720254546128_1763533249341.jpg\"\u002F>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"imageDiv\" key=\"195412cf5e61\">\u003Cspan>目录\u003C\u002Fspan>\u003Cdiv>\u003Cimage src=\" https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FV\u002F307\u002Fe\u002FV-e30720254546128\u002FV-e30720254546128_1763690520672.jpg\"\u002F>\u003C\u002Fdiv>\u003Cdiv>\u003Cimage src=\" https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FV\u002F307\u002Fe\u002FV-e30720254546128\u002FV-e30720254546128_1763690520675.jpg\"\u002F>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"imageDiv\" key=\"195412cf5e62\">\u003Cspan>内文\u003C\u002Fspan>\u003Cdiv>\u003Cimage src=\" 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